We Put People First
At Green Home Solutions, our franchise system will provide the support for Franchise Owners to become exceptional business owners. Our goal is to empower each Franchise Owner to reach their desired work-life balance, as well as their earning potential.
We lead from experience
Investments in our leadership team, staff, technology, and marketing have been the driving force behind our rapid growth. Our work ethic is fueled by the confidence in our team and our Franchise Owners. We believe there is no limit to where we can take our brand.
A self-proclaimed “serial entrepreneur,” Russ Weldon has been starting and building successful enterprises since he was a teenager.
In 1988, convinced that wireless would become a multi-billion dollar business, Weldon launched The Car Phone Store, which would later become Wireless Zone, a 450-store chain generating a half billion dollars in annual revenues. After selling Wireless Zone in 2012, Weldon began looking for his next opportunity.
“I could have retired,” he said, “but I’m an entrepreneur at heart.”
Russ sought another ground floor opportunity in an emerging, yet commercially marketable space. One of the opportunities that caught his attention was the need for environmentally-preferred products to improve indoor air quality. Russ formed Green Home Solutions realizing that if he could run the company as a “Green” service business, he could recreate what had happened with wireless technology.
“It was clear to me that the green products and services industry was just beginning to move into the mainstream,” Russ said. “It reminded me exactly of where wireless phones were in the late 1980s. I saw it as another of those rare opportunities to get in on the ground floor of a yet-to-be tapped industry and have a major impact on shaping that industry as well.”
It didn’t take long, however, for Russ to realize that this was much more than just another business opportunity.
“Even though it was another franchise concept in its infancy, what I didn’t anticipate was how different it was from what I had been doing,” he said. “Here, at Green Home Solutions, we are talking about much more than how to create a successful business in an emerging category. We are talking about how to save the planet. We are talking about how the work we are doing is something that our kids and our grandkids will benefit from.”
“Here we have indoor solutions that can really change someone’s quality of life by removing mold and allergens from the air.” In the process, he knows that Green Home Solutions is creating opportunities for others to follow in his entrepreneurial footsteps.
“What I like about franchising is seeing others have a chance to become successful business owners,” Russ said. “And in this case, we are also doing something that is making our world a better place to live.”
“As we grow, my vision for Green Home Solutions is to have environmentally-conscious inventors and scientists coming to us because we have the established distribution platform, and more importantly, the reputation for delivering green products and services to consumers everywhere. Then we can bring people more and more comprehensive green offerings to reduce harmful options currently being used. The more products and services we offer, the more good we are doing.”
As the President and CEO, CFE, Jeff Panella is responsible for running all facets of the business and reports directly to the Board of Directors. Jeff has a proven track record and over 20 years of experience driving sales growth in small medium and Fortune 500 companies. Jeff is certified by the International Franchise Organization as a Certified Franchise Executive.
Prior to joining, Green Home Solutions Jeff was the Chief Development Officer for a rapidly growing franchise, Famous Toastery. Prior to that, Jeff was instrumental as the Vice President of Sales and Operations for another franchise founded by his current business partner Russ Weldon. Together Russ and Jeff grew Wireless Zone from several locations to 500 locations before selling to a public company.
Jeff has had numerous executive leadership positions and has strategically led teams of 400 or more while delivering superior results. Jeff has had many years of experience in mainstream retail and the franchising industry and has excelled in and been involved with brands like Verizon Wireless, Sunglass Hut, LensCrafters, Brooks Brothers, Watch Station, Bob’s Discount Furniture and Luxottica Retail.
Currently Green Home Solutions is recording record growth and was awarded the Top Recession-Proof Business by Franchise Business Review, 105th fastest growing company by Entrepreneur Magazine, The Game Changer Award by Franchise Dictionary Magazine and the best franchisee satisfaction award from Franchise Business Review.
Al brings more than 25 years of senior executive leadership to Green Home Solutions. He has a proven track record of driving sales and profit growth in family owned, regional and global companies and franchises.
Al’s most recent job was Chief Operating Officer. Al has numerous years of experience in Franchising, Retail, Internet, and Wholesale Sales.
He will work closely with the Area Reps and directly with franchisees on improving sales and profitability, networking and business building strategies to help increase current business and bring in new business.
Al will also be working closely with our current National accounts like City Wide Maintenance, and ResiPro. In addition he will be working to add national accounts to our portfolio.
Al’s passion is to help others achieve their personal and professional goals. He is a certified Life Coach and Yoga Instructor.
David Bloom is our Chief Science Officer. A graduate of the University of Connecticut, with significant post graduate work in microbiology and building sciences, he has lectured throughout the US on indoor air quality issues and remediation. David holds many certifications and memberships in leading industry groups including:
- Certified Mold Investigator, ACAC (American Council for Accredited Certifications)
- AOAC International (Association of Analytical Communities), active member
- ACGIH (American Conference of Governmental Industrial Hygienists), active member
- IAQA (Indoor Air Quality Association), active member
David is co-author of “A Novel Enzymatic Technology for Removal of Hydrogen Sulfide from Biogas”, Suib, S. (ed.). (2013). New and Future Developments in Catalysts: Batteries, Hydrogen Storage and Fuel Cells. Waltham, MA: Elsevier Science.
As President of nzymSys, Inc. since 2008, he has been instrumental in the development of product formulations and processes for microbial removal, biogas desulfurization, H2S emission reduction at landfill sites, and odor neutralization at various trash to energy facilities and food processing plants.
David has developed our protocols and procedures for a novel method of mold and bacteria remediation and continually developing and sourcing best in class products for the services we provide. David also provides technical support for our franchisees.
Glen Snyder has been our Chief Development Officer since May 2016. He brings with him over 20 years of business ownership, including consumer electronics, manufacturer’s representative, and the president of USAC-Mexico. In addition, he also held the position of director of franchise development at Wireless Zone for 10 years prior to joining us. “It is most satisfying to walk with someone through the process of taking their dream of business ownership and developing that into their reality.
Tiffany holds a BS in Business Administration and MBA in Finance from SUNY Binghamton. Tiffany is a seasoned finance professional with over 15 years of experience across hotels, restaurant groups, (start-ups through 50+ units; both domestically and internationally), and RE & PE firms. She has a diverse background in finance, Series A – G fundraising, Operations, and HR Compliance and risk mitigation across the United States.
Tiffany was the CFO for various F&B groups including Maison Kayser and Bluestone Lane. She was the Director of Finance for Tishman Speyer and the CFO for Glacier Global. Tiffany currently consults for various F&B and Technology startups including a social impact group and two ecommerce businesses.
As Vice President of Legal and Administration, Traci oversees the activities of the organization’s Legal Department by providing advice and guidance with contracts, regulatory and filing requirements, intellectual property and trademark protection. She also manages Corporate Administrative functions by working to improve processes and policies, as well as other business matters.
Traci brings more than 30 years of business management experience and legal expertise to the Green Home Solutions team. Her experience includes 20 years as a self employed business owner in the golf industry managing private country club events and golf operations, five years in the non-profit sector as a Director of Development and event logistics specialist, and five years in the Legal Department of a publicly traded oil and gas company.
Duone is responsible for leading all efforts pertaining to marketing and the further development of the Green Home Solutions brand. His team is focused on making marketing easier for our franchisees by providing turnkey marketing solutions, local advertising support and strategic brand awareness initiatives.
He has a 20+ year track record of exceeding goals and delivering results in consumer-focused marketing roles with national and regional brands including Safeway, NextEra Energy, Rainforest Café, Sonic Automotive and the Houston Astros Baseball team. No stranger to franchising, Duone previously served as Director of Marketing for Christian Brothers Automotive, a leading automotive service and repair franchise system. He is an active member of the International Franchise Association, serving on event planning committees and participating in franchise marketing panels. Duone earned his B.S. in Communications with a specialty in Advertising from the University of Tennessee (Knoxville) and a master’s degree in Integrated Marketing Communications from West Virginia University.
Great futures Begin With Great Support
Explore details of your support package.
We place individual franchisee success as a top priority and have put experienced people in place to help our franchisees improve their performance, maintain our fast-paced momentum, and fuel aggressive growth.
Area Representative and Business Coach
During your operation of your franchise, we will provide our highly trained and knowledgeable area representatives to work with you, assisting in all aspects of your business, including general advisory assistance and field support to help you with ongoing operation, advertising, and promotions. Your area representative will do regular site visits and weekly support calls and will assist you with:
- Developing a Marketing Plan and Budget
- Coaching and Consultation
- Developing a Successful Office Structure
- Launching Your Franchise as a Partner in Real
- Estate & Home Inspector Networks, and Assisting You in Direct-to-Consumer Marketing Efforts
When you become a Franchise Owner, you will be guided through the process of signing up for various lead generation services. We will help you choose the best solutions to optimize your business so that you can be up and running as soon as possible.
The Point of Sale/CRM system is designed to track leads, create and execute itemized estimates, and track payments for all jobs. All customer communication and job scheduling can be logged in the system to keep all records in one place. Users can access reports and dashboards for real-time revenue information.
Our online shop platform allows you to order everything you need to complete treatments and testing in one place. This consolidated ordering system allows us to pass on discounted rates to save your business money.
All advertising and marketing materials that we provide to you will be designed to promote your business and help you attract and retain customers. Materials will help to launch your franchise as a local partner to the real estate and home inspector markets, as well as advertise Green Home Solutions services direct to the consumer.
“We appreciate all of the guidance and tools we receive from the corporate team that help us to effectively market to consumers and create relationships with local partners. The marketing pieces clearly explain the ‘how’ in ‘making air better’, and they also allow consumers and partners to have trust in us through honesty and education.”
— Erik Brorson, Franchise Owner in Chicago, IL
Lead Generation Assistance
We monitor and improve SEO and pay-per-click campaigns. We have developed a unique referral program with air quality testing companies and laboratories. We have developed strategies that deliver strong results from traditional internet referral websites, such as Angie’s List, Home Advisor, and more.
We understand that thorough training is key to our franchisee’s success.
We provide a professionally created initial training program.
You will be provided with a pre-opening checklist and support from our team to complete it.
An initial classroom training program is provided that includes path to market, technical training, and business operations.
Following initial training, each new franchisee will spend time with their dedicated Area Representative or an existing Franchise Owner for a more in-depth in-the-field learning experience.
Franchisees will complete online ACAC-certification trainings.
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