We Put People First

At Green Home Solutions, our franchise system will provide the support for Franchise Owners to become exceptional business owners. Our goal is to empower each Franchise Owner to reach their desired work-life balance, as well as their earning potential.

We lead from experience

Investments in our leadership team, staff, technology, and marketing have been the driving force behind our rapid growth. Our work ethic is fueled by the confidence in our team and our Franchise Owners. We believe there is no limit to where we can take our brand.

RUSS WELDON, Chief Cultural Officer

Chief Cultural Officer

A self-proclaimed “serial entrepreneur,” Russ Weldon has built successful enterprises since he was a teenager. In 1978, Weldon was introduced to the emerging consumer electronics industry where he enjoyed a 10-year career that would include the dawn of wireless phone technology. Weldon launched The Car Phone Store, which would later become Wireless Zone, a 450-store chain generating a half-billion dollars in annual revenues. After selling Wireless Zone in 2012, Russ looked for his next opportunity.

JEFF PANELLA, Chief Executive Officer

JEFF PANELLA Chief Executive Officer

Jeff Panella is responsible for implementing strategic growth plans for the franchise system. He brings more than 25 years of experience to his role as CEO of Green Home Solutions. Before taking the helm at Green Home Solutions, Panella led the team at The Famous Toastery, a rapidly growing restaurant chain. His experience in multi-unit franchise sales and operations, as well as with small, medium, and Fortune 500 businesses, has proven invaluable to Green Home Solutions. Green Home Solutions has always been dedicated to helping franchisees succeed, and Panella fully supports that commitment. He is a Certified Franchise Executive and is passionate about ensuring that franchisees are satisfied and supported as they grow their businesses.

David Bloom, Chief Science Officer

Chief Science Officer

David Bloom has been our Chief Science Officer since July 2015. Since December 2007, he has also served as the President of nzymSys, Inc. in East Hartford, Connecticut. He is a Certified Mold Specialist by the American Council for Accredited Certifications and a member of the Association of Analytical Communities International and the American Conference of Governmental Industrial Hygienists.

GLEN SNYDER, Chief Development Officer

Chief Development Officer

Glen Snyder has been our Chief Development Officer since May 2016. He brings with him over 20 years of business ownership, including consumer electronics, manufacturer’s representative, and the president of USAC-Mexico. In addition, he also held the position of director of franchise development at Wireless Zone for 10 years prior to joining us. “It is most satisfying to walk with someone through the process of taking their dream of business ownership and developing that into their reality.”

TRACI FREY, Executive Director of Legal & Administration

Vice President of Legal and Administration 

As Executive Director of Legal and Administration, Traci oversees the activities of the organization’s Legal Department by providing advice and guidance with contracts, regulatory and filing requirements, intellectual property and trademark protection. She also manages Corporate Administrative functions by working to improve processes and policies, as well as other business matters.


Vice President of Finance

Victoria has been with Green Home Solutions since December 2016, working her way up from Senior Accountant to her current role as Controller. She provides oversight on all things accounting and finance for Green Home Solutions’ Corporate office. She is a proud Penn State alum with a bachelor’s degree in business management; and she continued her education with an MBA in Management & Strategy from Western Governors University and an MS in Accounting from Southern New Hampshire University. Her previous accounting experience includes work in the gas and oil industry, non-profit, and government sectors. She thrives on helping others succeed – which she demonstrates through excellent customer service and hands-on leadership.

MATTHIAS LUKENS, Executive Director of Marketing

Executive Director of Marketing

Matt Lukens is our Executive Director of Marketing. He is responsible for driving the overall direction of our company’s marketing efforts, and will guide both Franchisor and Franchisee messaging to ensure that our products and services are clear and consistent across all mediums.

Matt brings with him more than 20 years of experience working with internet companies including Time Inc. and Shopzilla / Bizrate, and specializes in Search Engine Marketing, Analytics, and Social Media presence. He has been a premier partner with google for more than 5 years, and is also certified with most major ad networks. Prior to joining us, Matt owned his own Marketing company for 12 years, where he supported several national brands as they emerged within their respective business verticals.

JON MITTON, Executive Director of Operations

Executive Director of Operations

Jon Mitton is our Executive Director of Operations, Jon oversees all operations, training and services for franchisees. Jon is also responsible for business development with the primary focus of helping franchisees improve their business through best practices, managing national partnerships and adding/improving service offerings. Jon has been a mold inspector and mold remediation provider for over 10 years as owner/operator of Indoor Environmental.

Jon is ACAC (American Council for Accredited Certifications) Certified Mold Investigator, BPI (Building Performance Institute) Building Analyst & Envelope Professional, HERS (Home Energy Rating Score) Rater, IICRC (Institute of Inspection Cleaning and Restoration Certification) CCT – Carpet & Upholstery Cleaner, WRT – Water Restoration Technician and OCT – Odor Control Technician.


Great futures Begin With Great Support

Explore details of your support package.

Field Support

We place individual franchisee success as a top priority and have put experienced people in place to help our franchisees improve their performance, maintain our fast-paced momentum, and fuel aggressive growth.

Area Representative and Business Coach

During your operation of your franchise, we will provide our highly trained and knowledgeable area representatives to work with you, assisting in all aspects of your business, including general advisory assistance and field support to help you with ongoing operation, advertising, and promotions. Your area representative will do regular site visits and weekly support calls and will assist you with:

  • Developing a Marketing Plan and Budget
  • Coaching and Consultation
  • Developing a Successful Office Structure
  • Launching Your Franchise as a Partner in Real
  • Estate & Home Inspector Networks, and Assisting You in Direct-to-Consumer Marketing Efforts

Operational Support

When you become a Franchise Owner, you will be guided through the process of signing up for various lead generation services. We will help you choose the best solutions to optimize your business so that you can be up and running as soon as possible.

The Point of Sale/CRM system is designed to track leads, create and execute itemized estimates, and track payments for all jobs. All customer communication and job scheduling can be logged in the system to keep all records in one place. Users can access reports and dashboards for real-time revenue information.

Our online shop platform allows you to order everything you need to complete treatments and testing in one place. This consolidated ordering system allows us to pass on discounted rates to save your business money.


All advertising and marketing materials that we provide to you will be designed to promote your business and help you attract and retain customers. Materials will help to launch your franchise as a local partner to the real estate and home inspector markets, as well as advertise Green Home Solutions services direct to the consumer.

“We appreciate all of the guidance and tools we receive from the corporate team that help us to effectively market to consumers and create relationships with local partners. The marketing pieces clearly explain the ‘how’ in ‘making air better’, and they also allow consumers and partners to have trust in us through honesty and education.”
— Erik Brorson, Franchise Owner in Chicago, IL

Lead Generation Assistance

We monitor and improve SEO and pay-per-click campaigns. We have developed a unique referral program with air quality testing companies and laboratories. We have developed strategies that deliver strong results from traditional internet referral websites, such as Angie’s List, Home Advisor, and more.


We understand that thorough training is key to our franchisee’s success.
We provide a professionally created initial training program.

You will be provided with a pre-opening checklist and support from our team to complete it.

An initial classroom training program is provided that includes path to market, technical training, and business operations.

Following initial training, each new franchisee will spend time with their dedicated Area Representative or an existing Franchise Owner for a more in-depth in-the-field learning experience.

Franchisees will complete online ACAC-certification trainings.

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