We Put People First

At Green Home Solutions, our franchise system will provide the support for Franchise Owners to become exceptional business owners. Our goal is to empower each Franchise Owner to reach their desired work-life balance, as well as their earning potential.

We lead from experience

Investments in our leadership team, staff, technology, and marketing have been the driving force behind our rapid growth. Our work ethic is fueled by the confidence in our team and our Franchise Owners. We believe there is no limit to where we can take our brand.

Russ Weldon

Russ Weldon

Chief Cultural Officer

Jeff Panella

Jeff Panella

Chief Executive Officer

David Bloom

David Bloom

Chief Science Officer

Glen Snyder

Glen Snyder

Chief Development Officer

Glen Snyder

Neal Thompson

National Sales Director

Traci Frey

Traci Frey

Executive Director of Legal & Administration

Victoria Barger

Victoria Barger

Controller

Russ Weldon
Chief Cultural Officer

A self-proclaimed “serial entrepreneur,” Russ Weldon has built successful enterprises since he was a teenager. In 1978, Weldon was introduced to the emerging consumer electronics industry where he enjoyed a 10-year career that would include the dawn of wireless phone technology. Weldon launched The Car Phone Store, which would later become Wireless Zone, a 450-store chain generating a half-billion dollars in annual revenues. After selling Wireless Zone in 2012, Russ looked for his next opportunity.

“It was clear to me that the green products and services industry was just beginning to move into the mainstream,” Russ said. “It reminded me exactly of where wireless phones were in the late 1980s. I saw it as another one of those rare opportunities to get in on the ground floor of a yet-to-be tapped industry and have a major impact on shaping that industry as well. Here at Green Home Solutions, we are talking about much more than how to create a successful business in an emerging category. We are talking about how to save the planet. We are talking about how the work we are doing is something that our kids and our grandkids will benefit from.”

Jeff Panella
Chief Executive Officer

Jeff Panella is responsible for implementing strategic growth plans for the franchise system. He brings more than 25 years of experience to his role as CEO of Green Home Solutions. Before taking the helm at Green Home Solutions, Panella led the team at The Famous Toastery, a rapidly growing restaurant chain. His experience in multi-unit franchise sales and operations, as well as with small, medium, and Fortune 500 businesses, has proven invaluable to Green Home Solutions. Green Home Solutions has always been dedicated to helping franchisees succeed, and Panella fully supports that commitment. He is a Certified Franchise Executive and is passionate about ensuring that franchisees are satisfied and supported as they grow their businesses.

David Bloom
Chief Science Officer

David Bloom has been our Chief Science Officer since July 2015. Since December 2007, he has also served as the President of nzymSys, Inc. in East Hartford, Connecticut. He is a Certified Mold Specialist by the American Council for Accredited Certifications and a member of the Association of Analytical Communities International and the American Conference of Governmental Industrial Hygienists.

Glen Snyder
Chief Development Officer

Glen Snyder has been our Chief Development Officer since May 2016. He brings with him over 20 years of business ownership, including consumer electronics, manufacturer’s representative, and the president of USAC-Mexico. In addition, he also held the position of director of franchise development at Wireless Zone for 10 years prior to joining us. “It is most satisfying to walk with someone through the process of taking their dream of business ownership and developing that into their reality.”

Neal Thompson
National Sales Director

Neal Thompson brings over 30 years of experience in sales, marketing, management, and training to Green Home Solutions as the National Sales Director. Thompson began his career after graduating from the University of Georgia with a BBA in marketing and has since held positions in national and international account management, partnership marketing, training development, and franchise ownership. Thompson has a successful background with companies, such as AT&T, Sprint, Chick-fil-A (corporate and franchise ownership), YUM Brands, Five Guys Burgers and Fries, and SERVPRO. “My passion is training and empowering people to be the best in sales and in their positions. Seeing people succeed as a result of quality training and development is my motivation.”

Traci Frey
Executive Director of Legal & Administration

Traci brings more than 30 years of business management experience and legal expertise to Green Home Solutions. She oversees the activities of the legal department by providing advice and guidance with contracts, regulatory and filing requirements, intellectual property, and trademark protection. She also manages corporate administrative functions by working to improve processes and policies, as well as other business matters.

Traci brings a wealth of experience from varied industries in her previous roles as a self-employed business owner in the golf industry, a manager of a private country club’s events and golf operations, a Director of Development and Event Logistics Specialist in the non-profit sector, and a five-year stint in the legal department of a publicly traded oil and gas company.

Victoria Barger
Controller

Victoria has been with Green Home Solutions since December 2016, working her way up from Senior Accountant to her current role as Controller. She provides oversight on all things accounting and finance for Green Home Solutions’ Corporate office. She is a proud Penn State alum with a bachelor’s degree in business management; and she continued her education with an MBA in Management & Strategy from Western Governors University and an MS in Accounting from Southern New Hampshire University. Her previous accounting experience includes work in the gas and oil industry, non-profit, and government sectors. She thrives on helping others succeed – which she demonstrates through excellent customer service and hands-on leadership.

Great Futures Begin With Great Support

CLICK THROUGH THE SLIDESHOW TO EXPLORE DETAILS OF YOUR SUPPORT PACKAGE

Field Support

We place individual franchisee success as a top priority and have put experienced people in place to help our franchisees improve their performance, maintain our fast-paced momentum, and fuel aggressive growth.

Area Representative and Business Coach

During your operation of your franchise, we will provide our highly trained and knowledgeable area representatives to work with you, assisting in all aspects of your business, including general advisory assistance and field support to help you with ongoing operation, advertising, and promotions. Your area representative will do regular site visits and weekly support calls and will assist you with:

Developing a Marketing Plan and Budget

Coaching and Consultation

Developing a Successful Office Structure

Launching Your Franchise as a Partner in the Real Estate & Home Inspector Networks, and Assisting You in Direct-to-Consumer Marketing Efforts

Operational Support

Onboarding When you become a Franchise Owner, you will be guided through the process of signing up for various lead generation services. We will help you choose the best solutions to optimize your business so that you can be up and running as soon as possible.

POS/CRM The Point of Sale/CRM system is designed to track leads, create and execute itemized estimates, and track payments for all jobs. All customer communication and job scheduling can be logged in the system to keep all records in one place. Users can access reports and dashboards for real-time revenue information.

Purchasing Our online shop platform allows you to order everything you need to complete treatments and testing in one place. This consolidated ordering system allows us to pass on discounted rates to save your business money.

Technology We provide a website landing page for your business with zip code search from our primary site. In addition, we provide your business with a branded email address and access to the full G Suite of products. This allows your team to collaborate effectively and store documents electronically.

Marketing

All advertising and marketing materials that we provide to you will be designed to promote your business and help you attract and retain customers. Materials will help to launch your franchise as a local partner to the real estate and home inspector markets, as well as advertise Green Home Solutions services direct to the consumer.

“We appreciate all of the guidance and tools we receive from the corporate team that help us to effectively market to consumers and create relationships with local partners. The marketing pieces clearly explain the how in ‘making air better’, and they also allow consumers and partners to have trust in us through honesty and education.” — Erik Brorson, Franchise Owner in Chicago, IL
A computer displaying a website

Lead Generation Assistance

We monitor and improve SEO and pay-per-click campaigns. We have developed a unique referral program with air quality testing companies and laboratories. We have developed strategies that deliver strong results from traditional internet referral websites, such as Angie’s List, Home Advisor, and more.

Training

We understand that thorough training is key to our franchisee’s success. We provide a professionally created initial training program.

Phase 1: Pre-Opening Checklist You will be provided with a pre-opening checklist and support from our team to complete it.

Phase 2: Initial Training An initial classroom training program is provided that includes path to market, technical training, and business operations.

Phase 3: On-Site Training Following initial training, each new franchisee will spend time with their dedicated Area Representative or an existing Franchise Owner for a more in-depth in-the-field learning experience.

Phase 4: Certification Trainings Franchisees will complete online ACAC-certification trainings.