One question comes up often when we talk with franchise candidates and consultants: “How does Green Home Solutions help owners get customers?”
It’s a fair question. When you’re considering business ownership, you want to understand how you’ll get your name out there, what help you’ll receive, and what you’ll need to do yourself.
We give our owners marketing tools, training, and ongoing support. Owners put those resources to work by getting involved in their communities, building relationships, and taking good care of customers. These efforts go hand in hand.
Setting Franchise Owners Up for Marketing Success
There’s a lot to think about when you open a business. Having guidance on marketing helps you organize your efforts from the beginning.
We provide a recommended marketing strategy and budget, tailored to your territory, along with access to preferred digital marketing vendors at nationally negotiated rates. That gives owners a starting point and people they can turn to for help. Learn more about our franchise support.
Digital Marketing Strategies to Help Franchise Owners Grow
When a homeowner has a mold problem or an odor they can’t explain, they need a way to find help and learn about the business they’re considering. Digital marketing efforts provide support for business visibility, so those homeowners searching can easily find your business.
Our owners receive a local website, along with dedicated support for Google reviews and social media posts. These resources help introduce your business to local customers and give them a way to connect with you. Explore our marketing resources.
We also provide a library of ready-made marketing materials and ongoing support from a dedicated marketing team. You have resources to use and people to ask when you need guidance. See our marketing and lead generation support.
“You’re getting a business in a box with access to people that have the knowledge. That’s priceless.” -Justin Crawford, Multi-Unit Franchise Owner
Building Brand Awareness in Your Community
A big part of growing a local business is showing up and getting to know people.
For our owners, that can mean joining the chamber of commerce, attending networking events, meeting other business owners, and staying involved in the community.
At these events, you’re not there to sell services to everyone in the room. You’re there to build relationships, explain what Green Home Solutions does, and create connections that may lead to business in the future.
Start by asking people about their businesses. Listen to what they do and the challenges their customers face. Then help them understand where your services might be useful.
Someone you meet today may have no immediate need for mold remediation or odor removal. A few months later, a customer, neighbor, or colleague may ask them for help. When they know you and understand your business, they have someone to recommend.
Building a referral network takes time. Owners need to keep showing up, stay in touch, and follow through.
Developing Local Referral Networks to Drive Business Growth
We also encourage owners to get to know professionals whose work connects with ours, including HVAC contractors, plumbers, roofers, home inspectors, and remodelers.
These professionals may come across mold, odors, or indoor air quality concerns while helping their customers. When they understand what we do, they know who to call when a problem falls outside their services.
This is often a mutually beneficial relationship, and it works both ways.
We may help a customer with mold remediation who also needs a plumber to repair a leak or a roofer to address water intrusion. Having dependable local professionals to recommend helps that customer move forward and address conditions that could contribute to another problem.
Over time, these networks can grow into trusted working relationships. The foundation is good communication, reliable service, and caring about the customer you’re helping.
Turning Leads Into Customers Through Effective Follow-Up
Getting a lead is an important step. What happens next matters just as much, if not more.
Our Customer Relationship Management system “CRM” and point-of-sale system helps owners track leads, communicate with customers, prepare estimates, and manage job payments. It helps keep the details organized so owners can follow up and move the work forward. Learn about our business systems.
Whether someone finds you online or comes through a referral, responding promptly and following through with what you say you’ll do helps build trust.
Supporting Franchise Owners at Every Stage of Business Growth
Our initial and ongoing training covers marketing, sales, business operations, and technical services. Owners also have access to lead generation assistance, call center support, business coaching, and guidance from area representatives who share best practices. Read our franchise FAQs.
You’ll inevitably have questions as you build your business. Our comprehensive support gives you people and resources to turn to along the way.
A Collaborative Approach to Franchise Marketing Success
Green Home Solutions brings the marketing resources, systems, training, and guidance. The owner brings the local effort: meeting people, building trade relationships, following up, and delivering service customers feel comfortable recommending. Together, these efforts create a marketing flywheel that helps attract new customers, build trust, generate referrals, and create momentum for continued business growth.
For candidates and consultants, that’s an important part of understanding the opportunity. We help owners market their businesses, and owners take an active role in building those businesses in their communities.
Interested in learning more? Talk with our franchise development team about the support we provide and what your role as a Green Home Solutions owner could look like.